7 Ways To Improve Your Bounce Rates

So you probably realised that you need to improve your bounce rate. But what exactly is a bounce rate in the first place? A high bounce rate is a symptom that something is wrong with your strategy. A bounce rate is calculated when someone visits a single page on your website and doesn’t take any action before leaving. Here are seven ways to improve your bounce rates: 

1. Provide a Better Overall User Experience 

User experience is the overall feeling a user gets while they are interacting with your website. If you want people to stay on your website and take action - you need to give them a reason to stay. Good user experience is when a user finds a website not only aesthetically pleasing but also helpful and valuable to them. Carefully monitor why your users are leaving and improve on that area and you’ll be able to see an improvement in your bounce rates. 

2. Make Sure Your Website is User Friendly 

Mobile bounce rates tend to be higher than desktop ones because the pages aren’t optimised for vertical, small-screen viewing. If your viewers render your site in a mobile browser and the elements on your website are off the screen - your web visitors are immediately going to leave at first sight. Working with a professional UX designer will allow you to ensure that your website is mobile optimised. We have a team of experienced UX designers here in Glasgow who would love to help you. Get in touch with us. 

3. Improve Your Page Loading Speed

Your page loading speed is one of the greatest factors that affect your bounce rates. 57% of users will abandon a page if it takes more than 3 seconds to load. Using tools like Google PageSpeed Insights or GTmetrix will help you assess the actual load time of your website pages. There you can see which web pages have the highest load times so you can improve your page speed. 

4. Use Exit Interrupt Pop Up 

A good way to increase engagement is to use exit interrupt popups. Exit interrupt pop-ups give you a second chance to make your users stay on your website. Use personalisation and make an offer based on what you think users would like - whether that be a discount code, an ebook, a pdf, etc. Before you set up your exit interrupt, do your research first to know what your customers are looking for. 

5. Reconsider Your Navigation 

Unclear navigation is another reason why users bounce and leave your site. Online users visit your website because they are looking for something. If they can’t find what they are looking for instantly, they will leave your site and look for it somewhere else. We suggest always making sure that your navigation menus and your call to action are easy to find. 

6. Target the Right Audience 

You can make all optimisations you want but if you’re not targeting the right people to come to your website, your bounce rate won’t improve. Develop and research your ideal target audience, what’s their age, their income, location, their problems and needs and more. Once you have a clear idea of who your target audience is, you’ll be able to get highly engaged visitors to your website. 

Ready to level up your website? Contact us today. We’re a friendly bunch who love providing results for our clients.