6 Social Media Trends You Need To Know in 2022

Whether you're a small local business or a big national company, you need to be updated with the latest social media trends. Social media is more than just social platforms, it is an essential piece of your business marketing strategy. 

Social media has the power to connect and engage potential customers whether they are on LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the newest platforms like TikTok. We strongly believe that social media will continue to be an important strategy in 2022, that’s why we’re here to help you understand today’s social media trends to help you advance your strategy. 

1. Invest Time and Effort on Instagram Reels

According to the Head of Instagram, Adam Mosseri, the platform is embracing a paradigm shift where users are asking for more entertaining video content. Therefore, businesses like you should begin to embrace that shift as soon as possible. People don’t want static images anymore which is why video must now become a core component of your strategy. It’s also important to note that your audience’s attention span has gotten shorter over the years. It’s not enough to simply hit the record button and shoot a plain video, it needs to be quick, creative and entertaining to stand out in today’s digital marketing landscape. 

2. Boost Posts and Invest on Ads

Posting regularly is helpful but that’s only when you already have a huge number of followers. Social media platforms like Facebook, Instagram, LinkedIn, and Twitter’s algorithms favor paid content and popular accounts. This means if you’re not already highly popular, shoot a video that your audience will want to watch and then pay to boost that post. This will help you widen your audience reach and will help you grow your followers. Advertising on social sites will require you to invest a little but it can pay off big time. 

3. Augmented Reality Will Become The Mainstream

If you haven’t noticed already, social media is adopting advanced technologies like augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences, and these technologies can make that happen. 

The adoption of VR in social media might be at an early stage but AR filters are now being used on several platforms like Snapchat and Instagram. These were introduced to enhance the visual content shared on social media. 

4. TikTok Will Continue to Dominate the Space

During the pandemic, you probably started or heard about TikTok. TikTok has seen undeniably fast growth. In fact, the term ‘TikTok’ saw a 61% increase in mentions year-over-year during the beginning of 2021. Today, TikTok offers unique opportunities to engage directly with consumers and major brands. CEO of Influencer.com, Ben Jeffries, says that in 2020, TikTok has become the world's most downloaded app and more brands and consumers are choosing to use the creative and entertainment platform to capture new audiences and showcase their brand personality. 

5. Don’t Overlook Microinfluencers

So what are micro-influencers? Micro-influencers are social media influencers who have more than 1,000 followers but fewer than 100,000 followers. Some brands assume that if they want to invest in influencer marketing, they need to partner with influencers who have millions of followers. However, that’s not the case. Working with influencers often have deeper connections with their audiences and this engagement can lead to better conversions and more growth for your brand. 

6. Social Listening will be Valuable

Your business shouldn’t take any step without adequate social listening. All social decisions should come from social listening. Social listening will not only help you understand how popular your brand is but will also help discover how your brand is being perceived. Having this valuable information can help you take valuable steps in your social media strategy. Without wasting any time, get on social listening to optimise your social media strategy for 2022. 

Looking for a digital agency in Glasgow that can help you with your social media marketing? Get in touch. We have over 40 years of collective experience and would love to help your business grow.