6 Tips to Improve Your PPC Ads Results

One of the most effective ways to get new leads and drive sales is through PPC. PPC which stands for Pay Per Click is the process where advertisers pay a fee every time one of their ads is clicked. It’s a method of ‘buying’ visits to your site, in addition to driving website visits organically. To help you get the most out of your PPC ads, here are 6 tips you can use to improve the results you are getting.

1. Have a Well-Defined Goal 

One of the most important things you should have before launching your PPC ads is a well-defined goal. Remember, your goal is the baseline of your optimisation process. If you don’t have a proper goal - you won’t reach anywhere. Depending on your business needs, your goal could either be to get traffic to your website, improve sales, or get subscribers or downloads. Whatever your goal is, it’s important to ensure that they are clear and realistic. They should inspire your whole team to work toward the accomplishment of your goals. 

2. Build your negative keyword lists 

Don’t be afraid to build out your negative keyword lists. Doing this will help you reduce your costs and improve your results. One of the worst things you can do when it comes to PPC ads is to waste tons of money on searches that are not related to your business if negatives are not set up properly. 

3. Research Competitor Strategies

Researching what your competitors are doing will help you get a quick understanding of what may be working or not. Tools like Ahrefs let you see the copy, image and landing pages of competing ads. Even better is you can find any ad and discover which one drives the most results for your competitors. 

4. Check Your Landing Page Speed 

Your landing page plays a huge role in your PPC ads. A good-quality landing page is relevant to the keywords that you are targeting. If you are serious, you will actually strive to create relevant landing pages for every ad. To check the performance of your landing page, you can visit Google PageSpeed Insights which allows you to check your landing page’s speed and quality score. 

5. Improve the Quality Score of Your Campaign

Speaking of quality score, it’s important to always find ways to improve your quality score to help boost your PPC campaign performance. Quality score is an estimate of the quality of your ads, keywords, and landing pages and is determined by the expected clickthrough rate, ad relevance, and landing page experience. Always make sure that irrelevant queries aren’t triggering your ads. If they are, add them as negative keywords. 

6. Test Different Ad Types

You don’t have to just stick to one type of ad. You can use responsive text ads to increase click-through rates. They have the added advantage of being able to use more than just the 3 headline fields and 2 description fields in expanded search ads. This will increase your chances of showing a more relevant ad for a relevant search. 

Want to make sure your PPC ads perform not only well but exceptional? Let’s work together. Parachute has a team of Google Ads and PPC experts with over 40 years of collective experience who would love to help you. Get in touch with us.