We understand that it’s not about ranking. It’s about revenue.
As Glasgow SEO experts Parachute are always on the hunt for innovative ways to help our clients expand and grow their business. Whether that is setting out for global domination or taking control at a local level its impossible to ignore the challenges that have come as part of the digital age.
More and more people start their buying experience with a search engine and it's here in the search engine results pages (SERP’s) that the battles with your competitors are being fought. Ranking highly for the right keyword and terms isn’t just something nice to have. It’s a business necessity.
What is SEO?
SEO stands for Search Engine Optimisation and has been playing a pivotal role in online commerce since the 1990s. It’s the process of making your website and the pages within it look good for search engines such as Google and Bing.
Search engine optimisation should form part of your online strategy. It helps potential visitors find your website and land on relevant pages which are far more likely to convert visitors into customers.
As a results-driven Glasgow SEO agency, we can help you create a tailored digital campaign focused on your goals and objectives.
Why Do You Need SEO?
SEO increases the visibility of your site in search engines. It helps sites, such as Google, match specific searches with specific pages. If you sell blue widgets in Glasgow you’ll want to be found when people are looking for blue widgets in Glasgow. It’s as simple as that.
Search engine optimisation is an effective arm of digital marketing which brings organic traffic which is significantly more likely to convert than paid traffic.
Great. So How Do You Get To Number One On The Search Engines?
Our SEO experts based in Glasgow, focus on specific areas of your site and introduce targeted keywords and content which are likely to be of interest to your visitors. We also look at targeting local searches making sure you appear in listings and Google Maps.
We help you create keyword, content and linking strategies which align with your business goals to gain valuable and targeted traffic from the likes of Google, Bing and Yahoo. We always focus on terms likely to lead to conversions and sales and offer a host of SEO services.
We provide full SEO reporting and analysis which provides your business with useful insights and total control.
How do you improve your Website for SEO?
Parachute are technical SEO specialists and every website we create is geared towards performing well in search engine results. This includes making sure the code which makes your website work is error free with clean HTML mark-up as well as making sure your pages load quickly and contain relevant titles and meta descriptions. Our development team have over 10 years of experience in creating websites which help clients see returns from Search Engine Optimisation.
Which SEO keywords should you target?
Before we start any campaign our SEO team go through a planning and research stage which examines your existing content and business objectives. From these insights, we create a keyword strategy which highlights the keywords, terms and phrases which will be most valuable to your organisation.
We then examine the competition for each individual keyword and phrase before creating a strategy to improve your rankings and ultimately gain you more traffic.
Our SEO Approach?
Good SEO is a combination of technical and creative endeavour which brings together smart analytics and clever content creation. We provide an ethical approach to SEO that delivers long term results for clients. Your SEO strategy must run parallel with your business objectives and we make sure to analyse and understand your business to deliver a tailored service and a return on investment.
SEO Services Glasgow
If you are looking to promote your business using a Glasgow SEO agency, Parachute are here to help.
We provide expert SEO services and offer a wide range of digital marketing services which can also help your business succeed online.
Data-Driven Glasgow SEO Services
Building a business in Glasgow is not easy. Chances are you’ve spent time and money creating and designing a website. But you aren’t getting sales or enquiries. Why?
Because without the right local SEO strategy in place your customers simply can’t find you. Did you know that nearly 90% of all consumers use a search engine to find businesses and products? If your site isn't showing up on search results you are losing business.
Local SEO targeted to your area
Using a Local SEO approach allows us to geographically target traffic for your website. Google tailors individuals search results based on a number of criteria and locality is an important factor.
By focusing on local content and citations you can hone your pages to customers in your area. For instance, if you are a plumber from Glasgow there is little point in your page appearing in organic search rankings to people in Southampton. Tailoring your SEO to focus on your local area can help you win more leads and do more business.
Come in for a chat and a damn good cup of coffee. We’d be delighted to hear what you’ve got planned and how we can help you reach number one.